Career Aspirations

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While children are growing up, they are becoming bombarded with different types of images from the media, advertising outlets, as well as the people in their lives that influence their thoughts and actions. Junk and Armstrong referenced in 2010, “Choosing a career is a complex developmental process that begins in childhood as individuals learn about the range of available career options.” (Gottfredson, 1981). Children are influenced from the very start about ideas of certain positions in genders.

It seems that more conventional type of careers are chosen by men, as studies have shown in the past. Also, women have been shown to take on more artistic career types. (Agak, 2001). Though, women are becoming more of an influence in leadership positions. It is not unusual today that women take on positions of authority. As these positions have been maintained in mens choices, I would say a position is given to whoever fulfills the requirements best, disregarding gender aspects. At least, this is how businesses and organizations should be, but sometimes this can cause issues. For example, in corporations sometimes people of specific positions are given the opportunity of another significant position, but they may not even qualify for that position. They may not even have the actual skills and expertise required for that position. Someone of lesser hierarchy may qualify completely for the position, but because they are lower in the end of the hierarchy, they are not gifted this opportunity. This is an unfortunate aspect that can happen in many different companies or corporations.

“Early on the path to many careers, men and women-indeed, even boys and girls-begin to differentially commit themselves to activities that are career relevant.” (Correll, 2004). Since they differentiate themselves as they grow up, it creates and maintains the gender differences in all types of jobs. This is something that needs to be addressed in all companies. Not only in companies, but this should be explained about to younger generations as they are growing up so that they are aware of the cultural differences needed for companies to be as successful and well-rounded as possible. Any one is able to take any type of position desired. It’s unusual for a women to be a construction worker, at least most people think. But then when someone sees a women on the highway doing construction work, they are acknowledged more than men.

“Gender status beliefs evoke a gender-differentiated double standard for attributing performance to ability, which differentially biases the way men and women assess their own competence at tasks that are career relevant, controlling for actual ability.” (Correll, 2004). Unfortunately, the differences in gender career aspirations have a big factor in the overall culture of different companies, organizations, and communities. It is important to include the most diverse cultural features possible in all types of communities. To put images in young generations’ minds can defect the much-needed cultural differences in future companies and organizations.

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Agak, J. (2001). Career aspirations and career development barriers of adolescents in kisumu municipality, Kenya. Journal of Emerging Trends in Educational Research and Policy Studies, 2(5): 320-324.
Correll, S. J. (2004). Constraints into preferences: Gender, status, and emerging career aspirations. American Sociological Review, 69(1), 93-113.
Junk, K.E. & Armstrong, P.I. (2010). Stability of career aspirations: a longitudinal test of Gottfredson’s theory. Journal of Career Development, 37(3), 579-598.


Why Research in PR?

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            Research in public relations is essential for understanding a particular target market, demographic, psychographic, lifestyles, and anything else you can think of. It is very important to have a well grounded understanding and background information about the group(s) you are going to be tailoring your promotions to. Research is one of the most important things when it comes to many things in life. In public relations it is crucial to break down every bit of each segment and explore the different pros, cons, possibilities, challenges, strengths, competition, you name it!

            “PR models should be analyzed and understood in depth with respect to “political context, culture and social”; rather than defining it narrowly.” (Khodarahmi, 2009). This statement couldn’t have put it in a better way.  To be able to have a strong business up and running, things have to be extremely strategic in that specific work environment. All employees have certain ideas they can incorporate, they have specific jobs they have to execute properly and accordingly. If things are not in-sync with each other, how do you know it will go well? There’s always a possibility of simple mistakes when people don’t pay attention and contribute their part of the research. “In order to be successful in this endeavor, a public relations program must be adjusted to the group of people to whom it is directed.” (Lang, 1951).  Even in the 50s they knew they had to come up with a strategic plan to be able to perform well.

            “Another wide field of research includes procedures relating to the selection, placement, and training of personnel. Tests are available for measuring aptitude, ability, intelligence, achievements, personality, interest, and attitudes.” (Lang, 1951).  Research in public relations is important to all aspects of the exploration.

            “Research allows us to show results, to measure impact, and to refocus our efforts based on those numbers.” (Public Relations v. 1.0, 2012). Besides that research is important to show the different results of facts that were found, it is also an important aspect to use the many different routes of research. By this, I mean, depending on what you are exploring, you may need to find primary research for your topic or group, or maybe only secondary research. All and all, research is extremely crucial to understanding the background and specifics of whatever it is you may be searching for!

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Khodarahmi, E. (2009). Strategic public relations. Disaster Prevention and Management, 18(5),   529-534. doi:

Lang, F. The Role of Research in Public Relations The Public Opinion Quarterly , Vol. 15, No. 1   (Spring, 1951) , pp. 54-64. Published by: Oxford University Press on behalf of the American Association for Public Opinion Research. URL:

Public Relations v. 1.0. (2012) Purpose and Forms of Research, 8.2. doi:        research.html

Collaboration & Social Media

Collaboration & Social Media

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            Within whatever future career I attain in communications and advertising/PR, there will be many reasons I would use social media and collaboration of working in teams.  If I were to work for an advertising company, where I had to investigate a specific target market, I would use the different social media platforms that specific target audience might possibly be using. I would make the effort to identify any trends in that audiences’ searches.

If we incorporate social media tools in our collaboration, things could have the possibility of becoming more efficient. Efficient in the sense of compatibility.  If people are working together on many different projects and if the opportunity is there, they could use different social media tools to complete a task and then send it over to who it needs to go to. ” Technologies such as blogs, wikis, tag clouds, social networks and podcasts blend user-generated content and ad hoc information-sharing capabilities on one hand, with data about the people involved and the tasks they are doing on the other.” (2008, p.1). When the user generated content is blended with all other data and information searches, it gives advertisers a good idea about a person or group of people.  It can show them what certain users are searching, buying, liking, posting, and more.

“The rise and popularity of social media have had a dramatic effect on the ways people interact and share information on a personal level…” (Yurcan, 2013).  When there is a dominate social media platform, you can obviously conclude that a majority of people are using that platform. When you are able to figure out the different demographics that use them, you can organize the groups accordingly.  When there is a few dominate social media sites that someone uses and they only view specific things, then they only post things pert ante to those of their pleasure, views, ideas, or beliefs. This can become a problem because they only advertise what that person wants to see, or has looked at. When they aren’t informed about other things they don’t think to look up, then they begin avoiding it at all costs, unconsciously. They begin to have a more closed mind, closed view point and are less open to hearing other people’s ideas. This obviously leads to less collaboration for those people, which makes it harder for the people that are willing to collaborate, to do so.

“CIOs generally fall into three categories: Asocial – Makes no effort to get on with anybody, including their boss. Machiavellian – Effort making extends to only those with political power. Collaborator – Proactively looks to engage with users at every level of the organisation.” (2011, McCormack). Unfortunately, some CIOs can end up in a category that seems like it shouldn’t even exist, considering they are a CIO. Perhaps you can conclude that CIOs that fall under a “Collaborator” could potentially have most success in their organization. Collaboration is the number one skill in any career, no matter what it is. If you think you don’t have to work with others and share/feed from each other’s ideas in your future career, then you are in a bit of a predicament. It doesn’t matter what field or concentration you are working in, you are always going to need communication skills and cooperation for team work. And once you do learn how valuable sharing ideas can be, collaboration will eventually become second nature to you, and you will hopefully understand it’s significance.


1 – COLLABORATION AND SOCIAL MEDIA – 2008. (2008). Growth Strategies, (1015), 1-2. Retrieved from

Yurcan, B. (2013). Collaboration goes social. Bank Systems & Technology, 50(1), 8-n/a. Retrieved from

McCormack, A. (2011). Collaboration. FT.Com, Retrieved from

Social Media Technology in Future Careers

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              How I might use technology in my future career field, after college, would be in many different ways.  One way would be using the computer for research. In advertising, if you don’t know anything about the company you are possibly prospecting, or may have as an account- then you need to research information about them, their products or their services. For example, Di Pietro and Pantano said; after conducting this research, I found that, in fact, the fun provided in Facebook, as well as the possibility to ask for suggestions in an ease and entertaining way motivate users in both actively participating in the social life and paying more attention to the products and services promoted via Facebook (2012). This was for research about a specific aspect for consumers’ influence from Facebook advertising. The information was researched and needed in order to know completely if the advertising on Facebook was effective or not. I know 100% I will have to use the internet for research, in order to present things accurately.

            In the career I pursue in my future, I know I will have to use technology in the environment I settle in. People overlook the small things that can be very valuable in knowing how to use correctly. For example, using a copy/scanner machine is something that every person who works in an office typesetting, should know how to use. Though, those are the small things that most people unconsciously neglect.  Being an advertising/public relations major, I think it is important to become somewhat familiar with design programs such as, Illustrator, InDesign, Photoshop, and the like. This is important because there may be an instance that comes up last minute to make changes to an advertisement, but your designated designer(s) are out and unable to complete the task before deadline. If you know how to cope with this and you are flexible enough to work around the obstacles, it ends up working out for the better- in every ones favor.

            Overall, I am well aware that I will constantly be using old, new, and re-worked technologies of all kinds throughout my future career field. Technology has already made endless amounts of advancements in very short periods of time. Therefore, it will only continue to do so more as time goes on. Technology has been changing since the start and in order to be informed and keep up with the innovations, you have to be able to apply the tasks on your own and keep yourself updated on changes/additions.




Di Pietro, L., & Pantano, E. (2012). An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook. Journal of Direct, Data and Digital Marketing Practice, 14(1), 18-29. doi:

Yousif, R. (2012). The extent of Facebook users’ interest in the advertising messages. International Journal of Marketing Studies. doi:http10.5539/ijms.v4n3p122

Social Media Opinion Piece


I use social media in a few different ways. One way I use it is for leisure and pleasure, as well as to find out new and interesting information about random facts.  I also use social media websites to follow brands and companies or organizations that I like.  As most college students have, I have a Facebook and Twitter. I also have an account for Instagram, WordPress, LinkedIn, Snapchat, Pinterest, Skype, Foursquare, and Stumble Upon.

I use these social media sites for fun and finding out information about activities that I enjoy doing or learning about, such as soccer, yoga, vegetarianism, art, painting, traveling, advertising, environmentalism, media and more.  I usually follow companies and brands that I favor, to view their posts and updates about news or other information.  I enjoy following companies that share/post articles and world news updates, for example, with the way I use Twitter.  I follow a diverse number of professional news companies, or companies in general about advertising and public relations.  I also follow job postings to be able to stay informed for my future of finding jobs in my field of study.

I see people use social media websites, in similar ways as I do, as well as the complete opposite way.  I have seen people use their Facebook as an agenda, where they begin (and never stop) listing what they are doing every hour of every day.  I feel that this is very pointless. Though, this is not to say that posting information about random things is pointless, but I think that if you are going to post something, to have it be something interesting or informational in some way.  I see younger people that have very unprofessional pages or profiles, where they do not monitor what they are posting.  I believe this could be harmful to them in the future if they continue to post freely, because they will build a reputation from what they post.

The most beneficial aspect within the use of social media is that these sites are a great way for companies, businesses and organizations to get their word out.  They are able to reach more of their target audience(s), if not those in the target audience that they have not yet been able to reach.  Social media along side of traditional advertising is helpful to these advertisers because of how it helps grab the target audience by getting them physically involved in some way.  For example, advertising on Facebook could be a good way to intrigue your audience.  A study shows that there is interest in the advertising messages by the Facebook users, that the content of the advertising messages are viewed both exciting and reliable by them, that these messages motivate them to buy, and that Facebook represents a successful medium for products promoting (Yousif, 2012).  As stated in this article, Facebook is essentially a good way to promote products and services, along side traditional advertising.

A detrimental aspect to social media sites is the fact that people will spend hours on end on numerous amounts of social media websites, and get nothing accomplished.  Of course, it is always nice to be able to use things for leisure, but sometimes you can’t limit yourself to one medium.  Even though social media is fairly new, I have witnessed some changes in it over the past few years.  From the short amount of time when social media first became very popular to now, there has been definite changes, upgrades/updates, and additions.  A number of different social media mediums are constantly being used as well as constantly changing as time goes on.



Ateljevic, J., & Martin, F. (2011). The use of location specific advertisements on facebook: Can they help entrepreneurs solve problems associated with banner advertisements? Paper presented at the 17-32. Retrieved from


Yousif, R. (2012). The extent of Facebook users’ interest in the advertising messages. International Journal of Marketing Studies. doi:http10.5539/ijms.v4n3p122