Collaboration & Social Media

Collaboration & Social Media

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            Within whatever future career I attain in communications and advertising/PR, there will be many reasons I would use social media and collaboration of working in teams.  If I were to work for an advertising company, where I had to investigate a specific target market, I would use the different social media platforms that specific target audience might possibly be using. I would make the effort to identify any trends in that audiences’ searches.

If we incorporate social media tools in our collaboration, things could have the possibility of becoming more efficient. Efficient in the sense of compatibility.  If people are working together on many different projects and if the opportunity is there, they could use different social media tools to complete a task and then send it over to who it needs to go to. ” Technologies such as blogs, wikis, tag clouds, social networks and podcasts blend user-generated content and ad hoc information-sharing capabilities on one hand, with data about the people involved and the tasks they are doing on the other.” (2008, p.1). When the user generated content is blended with all other data and information searches, it gives advertisers a good idea about a person or group of people.  It can show them what certain users are searching, buying, liking, posting, and more.

“The rise and popularity of social media have had a dramatic effect on the ways people interact and share information on a personal level…” (Yurcan, 2013).  When there is a dominate social media platform, you can obviously conclude that a majority of people are using that platform. When you are able to figure out the different demographics that use them, you can organize the groups accordingly.  When there is a few dominate social media sites that someone uses and they only view specific things, then they only post things pert ante to those of their pleasure, views, ideas, or beliefs. This can become a problem because they only advertise what that person wants to see, or has looked at. When they aren’t informed about other things they don’t think to look up, then they begin avoiding it at all costs, unconsciously. They begin to have a more closed mind, closed view point and are less open to hearing other people’s ideas. This obviously leads to less collaboration for those people, which makes it harder for the people that are willing to collaborate, to do so.

“CIOs generally fall into three categories: Asocial – Makes no effort to get on with anybody, including their boss. Machiavellian – Effort making extends to only those with political power. Collaborator – Proactively looks to engage with users at every level of the organisation.” (2011, McCormack). Unfortunately, some CIOs can end up in a category that seems like it shouldn’t even exist, considering they are a CIO. Perhaps you can conclude that CIOs that fall under a “Collaborator” could potentially have most success in their organization. Collaboration is the number one skill in any career, no matter what it is. If you think you don’t have to work with others and share/feed from each other’s ideas in your future career, then you are in a bit of a predicament. It doesn’t matter what field or concentration you are working in, you are always going to need communication skills and cooperation for team work. And once you do learn how valuable sharing ideas can be, collaboration will eventually become second nature to you, and you will hopefully understand it’s significance.


1 – COLLABORATION AND SOCIAL MEDIA – 2008. (2008). Growth Strategies, (1015), 1-2. Retrieved from

Yurcan, B. (2013). Collaboration goes social. Bank Systems & Technology, 50(1), 8-n/a. Retrieved from

McCormack, A. (2011). Collaboration. FT.Com, Retrieved from


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